Design render
Dreams Onyx
Wayfinding Signage
A cream-and-gold wayfinding system, from design visualisations to installed resort signage.
View case studyGraphic design & print production
From design to production.
I bring ideas into print, signage, and digital experiences—with the hands-on production knowledge to see them through.
Selected Work
Design in the real world.
From first layouts to finished installations: four projects in signage, fabrication, and print.
Design render
Presentation mockup
Pool Planet
Vehicle Graphics & Mobile Advertising
Vehicle graphics and a roof-mounted display, developed for a mobile advertising van.
View case study
Installed photograph
Catalonia
Resort Signage & Fabrication
Directional signs, dimensional lettering, and illuminated displays for resort spaces.
View case study
Presentation mockup
Dreams Flora
Buffet Signage & Display Graphics
Bilingual buffet signage combining illustrated food, chalkboard typography, and coordinated displays.
View case studyMore Production Work
Across materials and formats.
A closer look at illuminated signs, vehicle graphics, window vinyl, and large-format print.
Digital & Marketing
Brands on screen and in print.
About
Design thinking.
Production experience.
I’m Guillermo Estrada, a graphic designer working across print, signage, fabrication, and digital layouts. Experience with CNC routing, laser cutting, and print production informs how I design—from the first file to the final finish.
I connect the visual decisions with the practical details: artwork, materials, machine setup, and the way a finished piece will be used.
Get in touch
Let’s make something that works.
Have a project or a design and production role in mind? I’d like to hear about it.